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Past Projects

Service: Marketing
Sample Project
International Bank
Problem: Re-market $3 million portfolio of used tractors and trailers in depressed trucking industry.
Solution: Secured physical possession of units via repossession and transport to safe location. Created innovative marketing and advertising campaign to reach commercial users and buyers within transportation industry. Conducted underwriting processs for bank's security, and completed final documents and leases for customers.
Results: Successfully re-marketed all vehicles. Obtained values 52% higher than wholesale on units. Saved bank over $1 million dollars in losses.

Service: Financial Analysis
Sample Project
Financial Services Corporation
Problem: Determine reasons for financial losses and corporate instability.
Solution: Analyzed financials, reviewed business strategy and operations. Developed long-term plan, assisted in funding solutions, organized underwriting documentation and security, analyzed fee structure. Realigned leadership and staff responsibilities. Redirected company focus to "niche" market.
Results: Obtained short-term and long-term financing through increased lines of credit. Increased efficiency of documentation procedures. Improved fee structure and increased revenues by 10% quarterly.

Service: E-Learning Prototype
Sample Project
International Publisher
Problem: Develop a CD-ROM delivered grammar course utilizing new technology.
Solution: Developed a prototype of an interactive grammar course targeted to teenagers and adults. The course was highly interactive and highlighted the capabilities of multimedia learning. At the time, CBT had not become widely used.
Results: The prototype was well received and the full course was given funding. This course was a leading edge teaching aid for its time.

Service: Turn-Around Strategy
Sample Project
Financial Services Company
Problem: Death of owner and loss of management, declining sales, poor operational standards.
Solution: Evaluated entire business and designed plan for turn-around of financial services. Updated technology, initiated e-commerce solutions, terminated employees, hired human assets, focused on new mission, established quarterly objectives and reporting standards.
Results: Created a positive, profitable environment within 12 months.

Service: Business Plan Development
Sample Project
Small, Family-Owned Business
Problem: Lagging revenues and lack of long-term company plan.
Solution: Established company mission and quaterly objectives. Developed internal sales incentives and external sales marketing promotions. Individualized goals and responsibilities of owners and staff. Reorganized company flow chart and established clear job descriptions for employees.
Results: Increased revenues by 30% first six months. Business became profitable in 18 months. Employee turnover cut in half.

Service: e-Commerce Business Design
Sample Project
Transportation Leasing Company
Problem: Design e-commerce site to market Class 8 tractors and trailers.
Solution: Created and developed www.rigfinder.com website. Developed both print and online marketing campaigns.
Results: Completed project under budget within 4 months. Website is customer-friendly and capable of conducting complicated searches quickly. Site had over two million hits in its first year.

Service: Marketing and Advertising
Sample Project
Regional Franchisor
Problem: Increase women's purchases at automotive services store.
Solution: Founded "Ladies Day" at store, providing each female customer with product discounts and a flower. Created child-friendly reception room. Designed programs, updated buildings, and planned advertising to attract female customers.
Results: Increased sales over 21% in first year of campaign.

Service: Exit Strategy
Sample Project
Midwestern Franchisee
Problem: Multiple location franchisee with operational challenges, heavy liability, and large losses.
Solution: Evaluated direction of market, and owner's ability to manage units. Formulated solutions, including exit strategy. Marketed units to outside businesses, obtained offers, and negotiated sale of units.
Results: Eliminated liability, and grossed $100,000.

Service: CD-ROM Catalog
Sample Project
National Association
Problem: Develop a CD-ROM that could communicate a large amount of detailed information in a way that was easy to navigate and understand.
Solution: A multimedia structure was developed which accessed a large database of information. Corresponding photographs complimented this database of information. The information was displayed in an easy to navigate and visually pleasing interface.
Results: The association distributed the CD to its members and it was well received.

Service: Business Development
Sample Project
Convenience Center
Problem: Develop drive-thru multi-use facility on one site.
Solution: Selected site, obtained funding, and designed buildings for customer friendly traffic flow. Created market plan and advertising media for facility.
Results: Combined facility -- including multiple fast food restaurants with drive-thru, gasoline, car wash and quick lube services -- completed in 16 months. Revenues exceeded first year projections.

Service: Marketing
Sample Project
Regional Franchisor
Problem: Increase corporate visibility in community and provide outlet for philanthropic efforts.
Solution: Facilitated communication and corporate alliance among franchisor and several national philanthropic organizations. Created canned food donation campaign with corporate sponsor. Created program of free services for donations to "Jerry's Kids" charity. Developed marketing and promoted community awareness effort. Organized drop-off sites for donations and contributions to non-profits, while identifying corporate presence.
Results: Campaign attracted front page newspaper press and charitable donations of $30,000. Project adopted nationally.

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